Know your audience. Messages must be meaningful to be effective. Audience expectations can vary. We will priority map the effort needed for each group, to create a campaign you can be confident about investing resources in.
End result: A prioritization of messaging that matters the most to your success.
Create the path. Clearly identify your most important channels, tactics and timing. Create campaigns that are in harmony with your mission and vision. Define what outcomes you must achieve and the steps to take to get there.
End result: A full overview of how your campaigns will roll out with creative designs that are ready to go.
Make the connection. Actively engage with audiences through the right channel. Leverage digital advertising to compliment traditional advertising. Create key partnerships and tie-into important networks.
End result Campaigns and events that raise awareness and deliver experiences that keep stakeholders positively engaged.
Public Relations & Advertising
- Media management
- Earned media
- Paid media
- Strategic partnerships
- Speaking engagements
- Identify key topics and issues
- Stakeholder mapping
- Obtain feedback with actionable analysis
- Audience prioritization
- Community events
- Open houses
- Industry presentations
- Public workshops
Collateral & Asset Development
- Ad design and production
- Web copy
Expand Your Team
We become a part of your team when you need expertise combined with an outside perspective. GoodStanding has over 60 years of combined experience in integrated communication outreach. We understand objective-focused messaging, align this with what your stakeholders need to know and then deploy the right tactics to make good things happen. This results in successful outcomes and measurable value to those we work with.
Marlene has led public involvement and outreach programs in the region for over 35 years. She serves as a trusted advisor for clients and has effectively navigated through a broad range of public relations issues throughout her career. Her pragmatic approach ensures outreach efforts are meaningful, unambiguous and beneficial for clients and their key stakeholders.
Her extraordinary service to the community has been formally recognized and continues currently through her work with the Reno Rotary Club, a member of the Ward 1 Neighborhood Advisory Board and through her role on the Dean’s Council for the University of Nevada Reynolds School of Journalism.
Cammy Elquist LoRé—Principal
Cammy has over 25 years’ experience in brand development, stakeholder research and strategic communications planning. She has been recognized as an expert on the topic of customer loyalty and has successfully launched over 200 loyalty programs across the United States and in the Western Pacific.
Certified as a Digital Media Professional with the American Marketing Association, she holds Graduate Certificates in Organizational Leadership and Project Management, earned her Bachelor of Arts degrees in Journalism and Anthropology.